According to predictions, mobile phone use will surpass laptop use by 2014. Even more alarming is the fact that out of the 4 billion cell phones that are estimated to be in use globally, around a quarter of them are smartphones or at the very least SMS-capable. How does this affect marketers then?
Everyone is aware that more individuals than ever are using the internet to look up information. We can log in and click a button to discover the information we need, whether it's to check movie times, locate a nearby coffee shop, or check the Facebook Digital Marketing Agency on the rise status updates of our friends. Marketers today must accept the reality that consumers no longer rely on traditional print media as frequently as they did a few years ago to find the information they need. Simply said, computers and mobile devices make obtaining the information we need simpler and more current.
It's unfortunate that the majority of marketers are not making use of the effective web advertising tools at their disposal today. While print advertising's expenditures are rising and its efficacy is dwindling, Advertisements on billboards, in magazines, and in newspapers are having a harder difficulty reaching their intended audiences, and money is being lost on ineffective advertising methods. If your advertisement is being seen by people who have no intention of purchasing your goods, it simply makes no sense to place it in a newspaper or spend hundreds of dollars on a flyer or coupon.
The conventional advertising strategy is to spend a fortune telling people about your product in the hopes that a select few would take action. Today's digital marketing strategies enable you to drastically reduce your advertising expenditures and target just those clients who are ready, willing, and able to purchase your goods in person or online. You don't need to use a golden megaphone to sell your company anymore; instead, picture it as a meaningful, cost-effective one-on-one interaction with a potential customer who is already interested in what you have to offer.
The Internet can be used in a variety of affordable and successful ways to contact customers. One of the best tools now on the market is Google advertising. This enables marketers to show an advertisement to people especially looking for products similar to the ones you offer on Google, Bing, Yahoo and similar search engines. You can pay to have your advertisement appear in the browser when a person types "running shoes" into the Google search box, for instance, if they are looking for running shoes. Pay per click advertising refers to this since you only have to pay Google when your ad is clicked, not each time it is displayed. Another illustration: Let's imagine you're selling snowboards and a consumer is already browsing YouTube for snowboarding videos. You can pay to have your advertisement appear in, next to, or below the video that the user is now watching. This is the ideal opportunity to position your brand because it shows the customer in an engaged mood.