Social Media Marketing had been all the rage these days. With sites like Facebook,Guest Posting Twitter, Pinterest, and LinkedIn gaining worldwide popularity, it’s easy for a lot of businesses to see the potential of these avenues to be one of the leading lead generation tactics. Unfortunately, there are a few old-fashioned managers and marketing agencies out there who think that social media is “just for teens” or a passing fad. Statistics show differently. At this time, 79% of all adults in the US are active in at least one social media network, and Digital Marketing Specialists eMarketer predicts that by the end of 2012, there will be 1.4 billion social media users worldwide.
Even if your customers really aren’t on social media, and it’s becoming really difficult to make the case that they’re not, it still offers a number of advantages that make it an absolute necessity for any decent inbound marketing strategy. If you just happen to be one of those poor souls that work for a FameNow boss that doesn’t believe in social media, or are just interested in seeing if social media is worth your time, the talking points in this article may help you convince them otherwise.
- Social Media Activity Affects Organic Search Results
Did you know that search engines index the status updates, tweets, and blog posts that you make on social media accounts? Take any of your favorite big name brands, plug it into Google and chances are that their Twitter, Tumblr, or LinkedIn accounts will be in the top 10 results. Google has started integrating Google+ status updates into its search results, and all major search engines have been indexing material from social media sites for quite some time now. Search engines also use social media activity to determine how relevant your content is and every “like” and “share” your content gets helps drive your site to the top of the SERP pages.
- Social Media Gives You More Control Over Your Brand Image
Social media allows you to take control of how your brand is presented online. How does it do this? First, it is important to note that 25% of any big brand’s search engine results come from third-party review sites and blogs that you have no control over. Now, we already know that search engines index content from social media sites like Facebook, but one thing that a lot of people overlook is that these sites also have a lot of clout with search engines. In other words, content on social media sites pertaining to a specific brand or product are considered more relevant and authoritative compared to similar content on third party sites and blogs.